WSJ masters convergence

Solar flare causes bright Northern Lights. Image: NASA

WSJ.com had a great story Tuesday about the solar flare that's causing some of the best Northern Lights in nearly a decade and also causing some airlines to reroute flights. In this package there are multiple elements including an article, video featuring an interview, a slideshow, a second video from NASA and hyperlinks throughout the article. Each element tells a different part of the story and all three come together to explain a fascinating phenomenon. What's more is that the article is a great SEO tool to promote the videos and slideshow. Remember, Google can't yet see videos, it can only see and "spider" text. So by having a keyword rich article beside a video, it helps point users to content that may otherwise be difficult to find.

Via WSJ.com

Delta Reroutes Flights As Solar Storm Hits Earth - WSJ.com

White House providing "enhanced" SOTU

Whether or not you agree with the politics, the Obama administration certainly got its social media strategy right. Heck, President Obama is the first commander in chief of the US to be able to carry a cell phone! From Twitter, to behind the scenes YouTube videos it's no surprise that the White House is providing their own feed to watch the SOTU. It's also a great move by the PR team. They'll be able to provide the numbers to back up what the president is saying, but of course keep in mind the source.

Via White House

State of the Union 2012 | The White House:

Nice jersey!

Harry Agganis sporting our classmate Patrick Hazel's basketball jersey! GO BU!

Via BU Today

Two-Sport Star | BU Today | Boston University:

BU owning Providence tonight at @agganisarena. 4-1 mid p2

I took this with Camera ZOOM FX for Android.  Check it out!!
http://bit.ly/qH3Ahd

Sent from my Android device.

Welcome to JO304, Spring 2012

Welcome to JO304 for Spring 2012. We'll be meeting every Friday from noon to 3 here in B27.

Class syllabus (PDF)

Week 1 PPT

If you have any questions please email me. If you have friends who would like to sign up, encourage them to as we have a few extra seats!

World Tech Update from CES 2012 in Las Vegas

From my office...

Just seeing how this would display on the blog