WSJ masters convergence

Solar flare causes bright Northern Lights. Image: NASA

WSJ.com had a great story Tuesday about the solar flare that's causing some of the best Northern Lights in nearly a decade and also causing some airlines to reroute flights. In this package there are multiple elements including an article, video featuring an interview, a slideshow, a second video from NASA and hyperlinks throughout the article. Each element tells a different part of the story and all three come together to explain a fascinating phenomenon. What's more is that the article is a great SEO tool to promote the videos and slideshow. Remember, Google can't yet see videos, it can only see and "spider" text. So by having a keyword rich article beside a video, it helps point users to content that may otherwise be difficult to find.

Via WSJ.com

Delta Reroutes Flights As Solar Storm Hits Earth - WSJ.com